In a Nutshell

An effective and successful relationship is founded on mutual trust between the teams and the customers. Trust is sustained by both sides proving they remain worthy of that trust. Clear, efficient and effective interactions are central to maintaining trustworthiness.

When interactions are unclear, inefficient or ineffective, opportunities arise for misunderstanding and misdirection. Such problems can only be resolved by effective interactions - thus these problems are likely to remain intractable when we interact poorly. Misunderstanding and misdirection will destroy the trust that has been created.

Effective formal interactions are those that are:

  • Scheduled at the right frequency

  • Associated with clear goals

  • Structured and planned

  • Well led

  • Well timed

  • Giving opportunities for feedback

A rich environment of interaction is created when there is a variety of situations in which interaction can occur. Less formal interactions are always useful as long as their outcomes are managed with openness and transparency. The classical “water cooler” conversation that leads to a whole new direction of feature development is brilliant for creativity. It will be less beneficial for mutual trust if the outcomes are kept from the rest of the customers and the teams for too long.


Implementing Practices