Vision and Purpose
Indicator - Vision and Purpose
Vision and Purpose act as an anchor that guides work being performed on the solutions that comprise the product. Products evolve as the needs of our customers and colleagues evolve. The Vision and Purpose must be kept up to date so that the needs we are striving to meet are continuously reflected.
Considerations
Purpose is typically a brief sentence or two that attempts to summarise why the product exists. Vision will be a longer description of how the product will evolve to better support the needs of our customers and colleagues.
Levels
Green
Vision And Purpose Shared Effectively
Both Vision and Purpose have been documented. Vision and Purpose are easily accessible by any stakeholder of the product. Vision and Purpose are shared with stakeholders in an effective way so that there is a common understanding of the product.
Vision and Purpose are reviewed on an infrequent but regular basis to ensure they still accurately reflect the needs of our customers and colleagues. Vision and Purpose are also reviewed in response to changes in the business environment.
Amber
Vision and Purpose Shared But Outdated
Both Vision and Purpose have been documented. Vision and Purpose are easily accessible by any stakeholder of the product. Vision and Purpose are shared with stakeholders in an effective way so that there is a common understanding of the product.
There is little or no evidence that the Vision and Purpose are reviewed to ensure they remain relevant.
Red
Vision and Purpose Not Shared
Either or both of product Vision and Purpose is absent or there is little or no evidence that the Vision and Purpose are accessible to stakeholders or actively shared with them.
There is little or no evidence of a shared understanding of the vision and purpose amongst stakeholder groups.
Related Values and Principles
At all times we focus on the customer. We collaborate to understand their needs and priorities. We continually seek feedback on our work as it is completed. We share a set of priorities that will enable us to maximise the value we deliver to our customer. Priorities are expressed and shared through our roadmaps and through the collaborative ways of working we foster.
We validate our work and our ways of working by seeking frequent feedback from customers, leaders, and other stakeholders. We respond rapidly and transparently to requests for feedback from others. Frequent feedback gives many opportunities to adjust requirements, priorities, and ways of working to better need stakeholder needs.
