In A Nutshell

The long-lasting relationships we seek between our customers and high-performing teams require nurturing. We normally rely on the mutual trust between the customer and team to sustain these relationships for extended time periods. But every relationship will have its ups and downs. We need to be aware of the changing nature of the relationship so that we can stimulate corrective action when we observe a decline in collaboration and good will.

We expect the rigour and discipline of the team to be transparent about any problems arising with the customer. We hope that our customers will share this transparency - but we cannot rely on this because the customer is governed by their own culture, values and principles.

There is often a desire to work with the customer beyond the day-to-day relationship with the team. We may have ambitions to develop and deepen the relationship with the customer in a strategic way. Other customer centred activities can provide useful alternative channels to review the quality of team and customer relationships.

When we identify that there has been a breakdown in relationships that we have been unable to prevent, we need to examine why the breakdown has occurred. Are there opportunities we can identify to recover the relationship? Are the lessons we need to learn in order to prevent similar breakdowns in the future.

Practices

  • Customer Relationship Review